God is serious about his word. How serious? Jesus didn’t come to make friends of those who looked only from personal gain from God’s people. He came to save the world. He came to save you.
If you could gain the whole world, would you give up your soul? That’s a pretty easy question to answer for the veteran Christian. There is nothing more important than our soul. Where we spend eternity is far more important than anything else in life.
Temptation comes in all shapes and sizes and yours might be different than mine. Satan knows where we are the weakest and won’t hesitate to float a temptation right in front of our noses.